报告题目：Roadmapping for innovation, strategy and policy

报 告 人🫳：Prof. Rob Phaal🙎🏻‍♀️，剑桥大学Institute for Manufacturing

报告时间🪝：9月14日（周一）上午10：30-11🌸：30

报告地点：BP中心会议室（舜德楼）

邀 请 人：李政教授

Abstract♜：Technology roadmapping was originally developed by Motorola in the 1970s to support improved alignment between technology and product development, providing a structured visual depiction of strategy. Since then the approach has been adopted widely by many organisations in different sectors around the world, at company, sector and national levels. The underlying concept is flexible, and roadmapping methods have been adapted to suit many different application contexts. In this presentation the evolution of the roadmapping approach will be summarised, illustrated with examples. The underlying conceptual foundations will be described, emphasising the benefits of structured visual approaches for supporting communication and alignment.

报告人简介：Rob joined the Centre for Technology Management in 1997, where he conducts research in the area of strategic technology management. Particular interests include technology evaluation, the emergence of technology-based industry, the use of visual techniques for strategy, and the development of practical management tools. Rob has a mechanical engineering background, with a PhD in computational mechanics and industrial experience in technical consulting, contract research and software development. Strategic roadmapping has been a key area of ongoing interest, in terms of both research and practice.